Running a student blog can be very exciting. It’s an opportunity to share your knowledge, experiences, and ideas with a broad audience. On top of that, it can be a great way to build awareness and even create a stable source of income. But, of course, it’s not that easy.
These days, everyone can create an online resource. This is the easy part. However, to ensure success and achieve your goals, you will need to market it, too, and that’s where things get tricky.
As a student blogger, you must not have much time to promote your source. We all know that students are incredibly busy with homework and barely have any time for other things. Luckily, all you need is to find a service that will write my paper for me cheap to delegate your schoolwork to professionals and spend your free time on other things that matter. But then, there is another problem. Marketing is a very complex and all-encompassing matter that consists of many details. And it’s not only about targeting and setting up paid ads. Even the visual look of your blog will affect its promotion.
In this guide, we will tell you about the six key ways how the right design affects your blog’s success. Let’s dive in!
First Impression
It doesn’t matter what kind of promotion you do for your blog. The first impression visitors get from it will be decisive for your success. When a user comes across your site via ads or search engines and clicks, they will first assess your site based on how well it looks.
Needless to say, the layout, visual elements, and even colors that users see on your site when landing on it for the first time will all affect the first impression you make. Fail to grab the attention, and you will lose subscribers. However, if you make your source look great and drive attention from the first seconds, you will aid your marketing a lot.
Page Load Time
Have you ever noticed how some sites are very minimalist and load fast, whereas others have too complicated designs and load slowly? The truth is that the visual look of your blog directly affects the page load time. When the design isn’t well-thought-through and full of complex animations, banners, and other visuals, it will take more time to load fully. And this affects your success a lot.
According to studies, even a one-second delay in the loading time makes your views drip by 11%. This indicator also greatly affects user experience, satisfaction, and many other factors that define success. However, if you make your pages load fast through wise design, you will not only get more organic views but will also complement your marketing. After all, fast loading can even take you higher in search engines.
Branding
Another important thing that wise design brings to your blog is branding. According to a Semrush survey, 45% of marketers around the world say that building brand awareness is the number one priority for them. This has several reasons. Experts confirm that unified branding can help drive more attention and traffic to your source and even boost revenue by 20% if you are selling products or services through your site.
Web design is a powerful tool for making your brand noticed. With the right visuals and colors, you can add a personal touch to your platform and make it stand out from the crowd. This will assist you with marketing and monetization.
Readability
While web design is important for all types of sites, it is especially important for blogs. The thing is that such sources are created to provide plenty of content that readers need to read and understand easily. Simply put, readability is one of the most crucial things for a blog’s success. And correct visual implementation of the site has a huge effect on readability.
This can include using the right colors of text and background, adding plenty of whitespaces, polishing text layout, and so on. The more thought-through will be the look of your pages, the easier it will be for visitors to read and understand the content you provide. Respectively, their satisfaction will go up, which will also affect how easily you will be able to promote your resource.
Emphasis on Content
The key to running a successful student blog is to deliver the best content to your readers. However, even if the quality of your content is great, it might not be enough to stand out from the crowd. To make your content truly attention-grabbing, you need to emphasize it on your site. And correct web design will help you attain this goal.
With the help of the right images, colors, layouts, and other visual elements, you should be able to achieve plenty of different goals. Namely, you will be able to emphasize your content. Also, you will be able to set the right tone for your blog and even affect your visitors’ emotions. This is one more way how the wise styling of a web resource can help you promote it.
Subscribers
The last way correct design can help your blog’s success goes beyond marketing. Of course, you want to drive more readers to your resource. However, when you attract them, you will likely want them to stay with you in the long run.
A good look and feel of your site will help you attain this goal. High-quality web design isn’t just about how your pages look. It’s also about navigation, simple use, and user satisfaction. If you get it right, you can not only drive more readers but also make them want to stay with you.
The Bottom Line
Being a student blogger might not be easy. You can have a great theme and content for your resource, but if you fail to promote it, you will never achieve your goals.
As you know now, marketing your site isn’t only about setting up targeted ads or filling your content with relevant keywords for SEO purposes. The design of your blog also plays a crucial role in its success. After reading this article, you know how exactly a visually-appealing look of your source affects its promotion. Use this knowledge to make your site trending!